Local Lending You Can Count On
Whether you're consolidating debt, financing a new car, planning a home improvement project, or taking the family on a much-needed vacation, Citizens First Bank is here to help. Our experienced loan officers provide friendly, local guidance to help you find the right loan so you can move forward with confidence. We’ll walk you through your options, explain rates and terms, and help you make a decision that’s right for your budget and goals. Get the money you need and the convenience of a small-town bank that truly cares about your financial situation. Speak with a loan officer today at our Holmen, Sparta, Trempealeau, or Viroqua locations, or call to make an appointment with a lender at any of our six convenient locations.

Loan Options That Fit Your Life
We offer a range of flexible loan products to meet your needs:
Personal & Installment Loans - Simple, straightforward financing for everyday expenses or unexpected costs.
Home Equity Loans - Tap into the potential worth of your home for renovations, repairs, or major purchases.
Recreation Loans - Finance your next adventure — boats, campers, ATVs, and more.
Home Improvement Loans - Upgrade your space with financing tailored to your renovation goals.
Auto Loans - Our auto loans come with competitive rates, flexible terms, and the friendly, local service you’ve come to expect.