Welcome to Citizens First Bank. Banking with People.
Since 1969, Citizens First Bank has been more than a place to manage money. We’ve been part of the story of southwest Wisconsin. As a family-owned community bank, we believe in doing what’s right for our neighbors, helping local businesses grow, and supporting the dreams that make our towns thrive.
When you bank with us, you’re not a number. You’re a neighbor, a friend, and part of the Citizens First family. Our decisions are made right here by local bankers who live where you do and understand what matters most to you. Whether you’re buying your first home, farming the land, expanding your business, or planning for the future, we’re here with honest advice, flexible solutions, and a handshake you can trust.
Rooted in Community. Growing with You.
Citizens First Bank was founded in 1969 with one simple goal: to help our communities thrive by enabling people to achieve their financial dreams. More than five decades later, that mission continues to guide everything we do.
As a fourth-generation, family-owned bank, we believe relationships, not transactions, build strong communities. That’s why our lending and business decisions are made locally by people who live and work right here in southwest Wisconsin. We know your business, your farm, and your family, and we treat your goals like our own.
Our experienced team, with over 200 years of combined service, takes pride in knowing our customers by name and story. We answer our phones in person, we listen before we act, and we move quickly to meet your needs. It’s banking built on trust, fairness, and familiarity, the way it should be.
Beyond banking, we’re deeply involved in the places we call home. Our employees volunteer across multiple local organizations, from school foundations to fire and rescue departments. Through community investments and small-business accelerator grants, we’re committed to strengthening the economy and the spirit of southwest Wisconsin.
When you bank with Citizens First, you’re choosing more than a financial partner. You’re joining a community that puts people first.
Ready to experience banking with people? Meet one of our bankers today and experience first-hand what small-town banking can do for you.
Come Say Hello!
If you see us out and about, stop and say hello! We’re passionate about supporting local programs that benefit youth, non-profits, and initiatives that promote the well-being of all citizens. It’s just one of the ways we stay connected to the communities we call home.
Our History
1969 - Purchase of First National Bank of Viroqua and Farmers State Bank of Viola
1999 - Citizens State Bank in Trempealeau and M&I Bank branch in Sparta are added to the group
2005 - Citizens State Bank and First National Bank of Viroqua merge to create Citizens First Bank
2006 - Centerville branch added
2014 - Sparta branch moves to new building on 835 W. Wisconsin St.
2022 - Holmen branch opened