A Recognition Rooted in Customer Experience

The Forbes America's Best-In-State Banks ranking is based on independent consumer survey feedback and publicly available customer reviews. Financial institutions were evaluated on key factors including:

• Trust
• Customer service
• Financial advice
• Digital banking tools
• Fee transparency
• Overall satisfaction

For Citizens First Bank, this recognition is especially meaningful because it reflects what matters most to us: the people we serve.

Proud to Serve Southwest Wisconsin

As a family-owned community bank, Citizens First Bank has always believed banking should be personal, local, and relationship-driven. With locations in Centerville, Holmen, Sparta, Trempealeau, Viola, and Viroqua, we are proud to serve the individuals, families, farmers, businesses, and communities that make Southwest Wisconsin so special.

Being named one of Forbes' America's Best-In-State Banks is an incredible honor, but it is also a reflection of the trust our customers place in us every day and the dedication of our employees who bring our "Banking with People" promise to life.

Thank You

To our customers, thank you for choosing Citizens First Bank and allowing us to be part of your financial lives.

To our employees, thank you for the care, commitment, and exceptional service you provide each day.

This recognition belongs to all of us, and we are honored to continue serving Southwest Wisconsin with the same local focus, personal attention, and community commitment that earned this distinction.

Experience
Citizens First Bank

Whether you're opening your first checking account, buying a home, growing your business, planning for the future, or simply looking for a bank that knows your name, we invite you to experience what makes Citizens First Bank one of Forbes' America's Best-In-State Banks.

Visit us in Centerville, Holmen, Sparta, Trempealeau, Viola, or Viroqua to discover the difference community banking can make.