Rooted in Community
Your community is our community. We live here, work here, and share the same hometown pride as the customers we serve. That’s why giving back is part of who we are.
From supporting local high school athletics to partnering with youth programs, nonprofits, and area organizations, we’re proud to invest in what makes our communities thrive. Our team also shows up—volunteering time, lending a hand, and joining in on the events that bring us together.
If you see us out and about, be sure to say hello. We’re always glad to connect.
Where We've Been Lately
- Trempealeau Municipal Pool - This summer the team at Citizens First Bank was proud to sponsor three Free Swim Days at the Trempealeau Municipal Pool. Through this sponsorship, we were able to give 233 free day passes and over 400 free ice cream treats to the community. With the promotion, the Trempealeau Municipal Pool was able to sell many additional season passes.
- Trempealeau Catfish Days - We sponsor the Queen!
- June Dairy Month - Ice Cream Giveaway
- Customer Appreciation Days at all of our locations
Providing Financial Support to the Following Programs
- Trempealeau Lions
- Trempealeau Chamber of Commerce
- G-E-T Booster Club
- G-E-T Scholarships
- Mt. Trempealeau Corporation
- Village Planning Committee
- Kickapoo Valley Rescue Squad
- Trempealeau – Caledonia Fire Dept. and First Responders
- Coffee Mill Ski Patrol
- Viola Horse and Colt Show
- Sportsman and Archery Clubs
- Good Neighbor Day
- Bethel Home Investment Committee
- Vernon Memorial Healthcare Board of Directors
- Norskedalen Heritage Center
- Lindemann Viroqua High School Scholarship Committee
- Kiwanis Club
- Sparta Chamber of Commerce
- Sparta Free Library
- Viroqua Rotary Club
- Viroqua Chamber-Economic Restructuring Committee
- Viroqua Development Committee
- Sugar Creek Bible Camp
- Viroqua Revolving Loan Fund Committee
- Juneau, Monroe, Vernon County Leadership Program
- Regional Housing Coalition
- Southwest Regional Housing Coalition
- Vernon County Housing Coalition
- Relay for Life Cancer Walk
- And many more worthy programs!