Rooted in Community
Your community is our community. We live here, work here, and share the same hometown pride as the customers we serve. That’s why giving back is part of who we are.
From supporting local high school athletics to partnering with youth programs, nonprofits, and area organizations, we’re proud to invest in what makes our communities thrive. Our team also shows up—volunteering time, lending a hand, and joining in on the events that bring us together.
If you see us out and about, be sure to say hello. We’re always glad to connect.
Where We've Been Lately
- Trempealeau Municipal Pool - This summer the team at Citizens First Bank was proud to sponsor three Free Swim Days at the Trempealeau Municipal Pool. Through this sponsorship, we were able to give 233 free day passes and over 400 free ice cream treats to the community. With the promotion, the Trempealeau Municipal Pool was able to sell many additional season passes.
- Trempealeau Catfish Days - We sponsor the Queen!
- June Dairy Month - Ice Cream Giveaway
- Customer Appreciation Days at all of our locations
Providing Financial Support to the Following Programs
- 5678 Dance
- American Legion Baseball
- Bethel Home & Services Foundation
- Boys & Girls Club of Greater La Crosse
- Cashton Community Club
- Cashton Lions
- Cashton Splash Pad Project
- Coffee Mill Ski Patrol
- Coon Valley Chaseburg Blues
- Coon Valley Lions
- Cops & Bobbers
- Cops & Kids Ice Fishing
- Coulee Region Cyclones Hockey
- Couleecap
- De Soto FFA
- De Soto Pirates Athletics
- Driftless Area Art Festival
- Driftless Music Festival
- Driftless Wisconsin
- Evergreen Elementary School
- FBLA
- Friends of the Trempealeau Library
- G-E-T Booster Club
- G-E-T Red Hawks Athletics
- G-E-T Scholarships
- Good Neighbor Day
- Good Shepherd Lutheran Church
- Growing Stars Child Development Program
- Holmen Booster Club
- Holmen Homecoming Block Party
- Holmen Jinglefest
- Holmen Kornfest
- Holmen Park & Rec
- Holmen Youth Fast Pitch
- Jalu Food Pantry
- JD Olson Memorial Foundation
- Juneau, Monroe, Vernon County Leadership Program
- Junior Achievement of Wisconsin
- Kickapoo Area Schools
- Kickapoo Trap Team
- Kickapoo Valley Rescue Squad
- Kickapoo Valley Reserve
- Kiwanis Club
- La Crosse Area Builders Foundation
- Ladles of Love - Sparta
- Lindemann Viroqua High School Scholarship Committee
- Live in Viroqua Concert Series
- Living Faith Food Pantry
- Monroe County Fair
- Mt. Trempealeau Corporation
- NASA North American Squirrel Foundation
- Norsemen Booster Club
- Norskedalen Heritage Center
- North Crawford Baseball & Softball
- The Parenting Place
- Pleasant Ridge Waldorf School
- Prairie View Elementary School
- Regional Housing Coalition
- Relay for Life Cancer Walk
- Retreat Sportsmens Club
- Sacred Heart School - Cashton
- Sleep in Heavenly Peace
- Southwest Regional Housing Coalition
- Sparta Backpack Program
- Sparta Chamber of Commerce
- Sparta Free Library
- Sparta Kriskindlmarkt
- Sportsman and Archery Clubs
- St Joseph Ridge Lions
- Sugar Creek Bible Camp
- Temple Theatre
- Trempealeau – Caledonia Fire Dept. and First Responders
- Trempealeau Catfish Days
- Trempealeau Chamber of Commerce
- Treampealeau County Ag Society
- Trempealeau County Fair
- Trempealeau Elementary
- Trempealeau Holiday Parade
- Trempealeau Lions
- Trempealeau Parkland Project
- Valley Stewardship Network
- Vernon County Dairy Breakfast
- Vernon County Fair
- Vernon County Historical Society
- Vernon County Holstein Association
- Vernon County Housing Coalition
- Vernon County Intercollegiate Dairy Cattle Judging Contest
- Vernon County National Night Out
- Vernon County Sheriffs Office
- Vernon County Stuff the Bus
- Vernon Memorial Healthcare Board of Directors
- Vernon Memorial Healthcare Foundation
- Village Planning Committee
- Viking Elementary School
- Viola Horse and Colt Show
- Viola Sportsmans Club
- Viola Volunteers
- Viroqua Blackhawks Athletics
- Viroqua Chamber
- Viroqua Chamber-Economic Restructuring Committee
- Viroqua Community Theatre
- Viroqua Development Committee
- Viroqua Eckhart Playground
- Viroqua Elementary School
- Viroqua Fire Department
- Viroqua Hockey Association
- Viroqua Lions
- Viroqua Park & Rec
- Viroqua Police K-9 Unit
- Viroqua Revolving Loan Fund Committee
- Viroqua Rotary Club
- Viroqua Shakespeare Festival
- Viroqua Twinklefest
- WAFER Food Pantry
- Westby Area High School
- Westby Lions
- Westby Snowflake Ski Jump
- Winding Roads Art Tour
- Youth Hunter Rifle Safety Match
- And many more worthy programs!