Proudly Serving Southwest Wisconsin Communities

Citizens First Bank is a family-owned community bank committed to supporting the people, businesses, and agricultural heritage of southwest Wisconsin. Since 1969, we’ve focused on building relationships, strengthening neighborhoods, and providing trusted financial services to the communities we call home.

Active and Engaged in the Community

You’ll see our team members throughout the community—at local events, youth programs, nonprofit activities, and initiatives that improve the quality of life for residents across the Coulee region. If you spot us out and about, be sure to stop and say hello!

Our commitment goes beyond banking. We support organizations that uplift area youth, assist families, and enrich the well-being of citizens across southwest Wisconsin.

About Citizens First Bank

As a locally owned bank with deep roots in Viroqua, Sparta, Trempealeau, Viola, Centerville, and Holmen, we’re proud to help individuals, families, and small businesses grow and thrive. Our region’s strong farming culture and hardworking people have shaped who we are—and we honor that connection through the services we provide.

From personal banking to agricultural loans and business support, our decisions are made locally by people who understand the needs of our neighbors. We know that every financial choice affects members of our own community, and we take that responsibility seriously.

Your Local Partner for Trusted Financial Guidance

Whether you need a loan, help managing your finances, or support in planning for the future, you can count on Citizens First Bank for professional, friendly, and dependable service. We’re here to strengthen the communities we serve—one relationship at a time.

1969

Purchase of First National Bank of Viroqua and Farmers State Bank of Viola

1999

Citizens State Bank in Trempealeau and M&I Bank branch in Sparta are added to the group

2005

Citizens State Bank and First National Bank of Viroqua merge to create Citizens First Bank

2006

Centerville branch added

2014

Sparta branch moves to new building on 835 W. Wisconsin St.

2022

Holmen branch opened