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Empowering Veterans and Service Members

Custom financial solutions crafted to meet the unique needs of those who serve our country.

Military Value Program – Exclusive Benefits for Service Members

Our Military Value Program (MVP) supports veterans and active-duty service members across southwest Wisconsin. Located near Fort McCoy, our Sparta branch provides MVP benefits — and these same exclusive perks are available at every Citizens First Bank location: Centerville, Holmen, Trempealeau, Viola, and Viroqua.

Our dedicated team is committed to helping service members access personalized programs and guidance to build financial security.

Whether you need loans, everyday banking services, or trusted financial advice, our team is ready to support you at any branch.

Exclusive Loan Discounts:

  • Lower Rates on Home Loans: Discounted rates on VA and Conventional Fixed-Rate Mortgages when payments are automatically deducted from a Citizens First Bank account which receives direct deposit.
  • Installment Loan Savings: Special discounts on installment loans to help you borrow more affordably.
  • VA Loan Expertise: In-house underwriting, approvals, and servicing ensure faster decisions and personalized support for veterans.
  • Account Requirement: To receive loan discounts, you must have both a savings and checking account with Citizens First Bank before finalizing your home loan rate.

Additional Program Perks:

  • ATM Fee Refunds: Up to $25 in surcharge reimbursements when using non-Citizens First Bank ATMs.
  • No-Cost Essentials: Free cashier’s checks, personal checks, and replacement debit cards.

Eligibility

The Military Value Program is available exclusively to veterans and active-duty military members. Proof of service may be required.

Interest rates, fees, and benefits for MVP accounts and loans are subject to change at the discretion of Citizens First Bank. Loans are subject to credit approval. Member FDIC and Equal Housing Lender.

Get Started with Your Military Benefits Today

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Military Value Program

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